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Levante Ideias - Professor Sergio Almeida

Economia Comportamental

A lei da reciprocidade e o custo de desrespeitá-la

Qualquer um de nós já deve ter proferido para si mesmo: “Nossa, como as pessoas são egoístas”. A ideia tem mesmo seu apelo empírico. Sobretudo

Quando a falta de atenção é irracional

Ser desatencioso pode ser custoso. Muitas pessoas pagam multas e juros por não atentarem à data de pagamento da fatura do cartão de crédito. Muitos pagam…

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